"If doctors knew as little about medicine as marketers do about marketing, half the population would be dead." - Drayton Bird.
Sometimes the obvious is so obvious we can't see it, and it is no different when it comes to marketing.
Recently, Connections Radio had the privilege of interviewing one of the 50 living individuals who has shaped today's marketing and an individual David Ogilvy described as, 'knowing more about direct marketing than anyone else in the world.', none other than Drayton Bird.
In this action packed interview Drayton shares some of his top marketing tips and strategies and emphasises the importance of communicating with your audience and finding out more about them so that you can align your offering with their wants and needs.
If you want to market your business effectively and discover some helpful action points this is the interview for you - These are the small hinges that will swing big doors.