All posts by Vicky Fraser

Flamingo Your Business

As the gasps turned into titters, then into full-blown hilarity, I turned around slowly to face the mirror. A cold creeping horror washed over me as I realised my nightmare was in full swing. I’d arrived

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Who’s Your Ideal Customer?

By Vicky FraserAuthor of Business for Superheroes Who’s your ideal customer? Some time ago, I asked a prospective client who his ideal customer was. He said, “Anyone with a credit card.” Really? Most

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How To Make Customers Fall In Love With You

I hate shopping for clothes. Hate it. I’d rather pull out my own eyelashes. And because I hate it, I tend to do it last minute, which makes the whole thing very stressful. However, I do love dressing

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What Makes You So Special?

What’s Your USP? What makes you unique?  Why should I choose you and not somebody else?I only ask because most of the businesses I encounter don’t really know.  When I ask them, “What’s

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