All posts by Vicky Fraser

Daring Greatly

So, here’s a thought that may fester. Or maybe it’ll spur you on to greatness. Change is death. For something to change, part of it must die — which is why, I think, so many of us humans are

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Q+A Call: How to Communicate Effectively with Your Market with Vicky Fraser, 18th July 2019

Are your standing out from the crowd? Discover how you can break through the mundane and connect effectively with ‘your people’ in this week’s Q+A Call with professional writer and author,

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Do You Know Why People Buy From You?

By Vicky Fraser Author of Business For Superheroes Do you know why your customers and clients choose you, instead of somebody else? Because let me tell you something: it has actually very little

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Q+A Call: How to Write Your Book with Vicky Fraser, 17th April

In today’s Q+A Call we are joined by author and professional writer, Vicky Fraser to discuss the key features and aspects of your book to ensure you don’t look like an amateur! Your book

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Flamingo Your Business

As the gasps turned into titters, then into full-blown hilarity, I turned around slowly to face the mirror. A cold creeping horror washed over me as I realised my nightmare was in full swing. I’d arrived

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Who’s Your Ideal Customer?

By Vicky FraserAuthor of Business for Superheroes Who’s your ideal customer? Some time ago, I asked a prospective client who his ideal customer was. He said, “Anyone with a credit card.” Really? Most

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How To Make Customers Fall In Love With You

I hate shopping for clothes. Hate it. I’d rather pull out my own eyelashes. And because I hate it, I tend to do it last minute, which makes the whole thing very stressful. However, I do love dressing

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What Makes You So Special?

What’s Your USP? What makes you unique?  Why should I choose you and not somebody else?I only ask because most of the businesses I encounter don’t really know.  When I ask them, “What’s

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