Category Archives for Sales and Marketing

Flamingo Your Business

As the gasps turned into titters, then into full-blown hilarity, I turned around slowly to face the mirror. A cold creeping horror washed over me as I realised my nightmare was in full swing. I’d arrived

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Who’s Your Ideal Customer?

By Vicky FraserAuthor of Business for Superheroes Who’s your ideal customer? Some time ago, I asked a prospective client who his ideal customer was. He said, “Anyone with a credit card.” Really? Most

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Are you tired of dealing with low end clients and customers who add stress rather than profits to your business?

Would you like to position yourself as the ‘go to’ person in your sector and distinguish yourself from your competitors and achieve market domination? If you’re tired of dealing with low

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How To Make Customers Fall In Love With You

I hate shopping for clothes. Hate it. I’d rather pull out my own eyelashes. And because I hate it, I tend to do it last minute, which makes the whole thing very stressful. However, I do love dressing

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Q+A Call Video Recap: Sales, Wednesday 31st October 2018

How can I help my customers buy more? For those of you who missed Wednesday’s Live Q+A Call, here’s a brief overview of what was discussed.

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Q+A Call Video Recap: Friday 19th October 2018

For those of you who missed today’s Live Q+A Call, here’s a brief overview of what was discussed.

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Q+A Call Video Recap: Monday 15th October 2018

For those of you who missed today’s Live Q+A Call, here’s a brief overview of what was discussed.

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What Makes You So Special?

What’s Your USP? What makes you unique?  Why should I choose you and not somebody else?I only ask because most of the businesses I encounter don’t really know.  When I ask them, “What’s

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Business Growth

There is no doubt that the majority of us want to see our businesses grow. It’s also highly likely that even experienced business owners will reach, or have reached, the point where they realise that

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Marketing & Communications

Running a successful business is all about getting your message out there and communicating with your audience. If you can identify your ideal customers and show the value you bring to them, you are well

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