Podcasts

Podcasts

Discover tips, strategies and advice to help you grow your business and achieve more for less. Each episode of ‘The Back to Basics Business Podcast’ gives you tips and strategies that you can immediately implement in YOUR own business at little to no cost. Tony Lynch is a business growth consultant, speaker and trainer. Ashley Burgess-Payne is part of the Leadership Team of Parfitt Cresswell Solicitors (a regional law firm in the South East of England) & founder of Connectionsb2b. Glen Thompsett is a broadcaster, journalist and voice-over artist.

Season 2

Back to Basics Business Podcast, Season 2


Transitioning to a New Work Environment.


Ash, Glen and Tony chat about how firms, large and small are looking at different ways to run their day-to-day business. The new ‘Hybrid’ of working from home and occasionally in the office is likely to become the new norm. 


Is constant change here to stay?
How can business owners hang on to valuable staff and keep them engaged?
 
If you'd like to get in touch with us about any of our podcasts and would like to contribute, please email info@connectionsb2b.co.uk

Back to Basics Business Podcast, Season 2

Glen, Tony and Ash discuss four questions that entrepreneurs must tackle in order to succeed.

1. Why?

2 Why not?

3. Why Not now?

4. Why not Me?

Time is a precious commodity but usually in short supply for most business leaders and entrepreneurs. If you don’t know your ‘why’ – you could spend much of your time doing the wrong things.
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Back to Basics Business Podcast, Season 2

Ash, Tony and Glen discuss how our future is based on the choices we make today and the process we go through to make those choices. It’s said that choices define who we are as a person and it shows our character to the world. Choice is life and all about discipline. New Paragraph

Back to Basics Business Podcast, Season 2


How Coaching can help you and your business


A powerful process that equips a person to perform at a higher level of awareness and responsibility. In this episode Tony, Ash and Glen discuss how coaching unlocks what is already within us. A good coach has the eye to see the masterpiece within you.





Back to Basics Business Podcast, Season 2

In this episode Tony, Ash and Glen discuss how you need to be an on-going learner to lead. They also chat about involving your team in decisions, that way you achieve a better ‘buy-in’ and subsequently achieve greater results. A leader can lead, but also a leader can be a great follower.

Back to Basics Business Podcast, Season 2

In this episode – Glen, Ash and Tony discuss the importance of creating engaging content for your social media platforms. Not long ago, if you wanted to know about a company or individual, you would try and locate a website, now the first thing most of us do is search for an organisation or person on social media. Having a strict social media planning strategy is vital. New Paragraph

Back to Basics Business Podcast 4, Season 2

In this episode – Glen, Ash and Tony discuss reflective thinking and how it is so important in complex and unpredictable situations. Whether in business or as an individual, we can all grow. If you reflect well, it’s something that is active not passive because it takes concentration, it should always lead to greater effectiveness. It can also help you understand new perspectives and identify areas for change and improvement.

Back to Basics Business Podcast 3, Season 2

It's fair to say most of us know how to use social media, but if you are in business, are you using LinkedIn to its full potential?
Mark White is the 'LinkedIn Professional' and in this episode he chats about the importance of a good user profile, the correct way to 'like ' 'share' and 'comment' and how to build and maintain an effective following.

Back to Basics Business Podcast 2, Season 2

In this special update episode, Glen, Ash and Tony reflect on the news that more than half of employers in the UK intend to recruit new staff in the coming months. The human resources body the CIPD said it was the first positive sign in more than a year. The boys also chat about the challenges facing employers as we enter a 'new' world after the Coronavirus pandemic. 

Back to Basics Business Podcast 1, Season 2

In the opening episode of Season 2 Glen, Tony and Ash discuss the importance of communication, trust and clarity/prioritisation when leading your team remotely. 

The team also share how to maintain a sense of team spirit and community whilst working from home and discuss why it is essential for personnel growth and profits that you maintain your business’ culture during these challenging times.

Season 1

Back to Basics Business Podcast 20

In the final episode of this series, we examine ways of creating a better future for you and your business. Glen, Ash and Tony look at issue 9 of the Connectionsb2b magazine which asks the question 'what do you desire for your future?' 

Ash and Tony talk about how successful leaders keep moving in order to gain new heights and how success is a journey and not a destination.
 
To check out the full range of magazines which contain invaluable advice to anyone in business click
here.

Back to Basics Business Podcast 19

Glen, Ash and Tony delve into issue 7 of the Connectionsb2b magazine and examine how to overcome the obstacle of inconsistency and how to stay on course to reach your goals.

To check out the full range of magazines which contain invaluable advice to anyone in business click here.

Back to Basics Business Podcast 18

In a change to our regular format, Glen, Ash and Tony look into the pages of Issue 13 of the Connectionsb2b magazine, a totally FREE resource for businesses large and small with a special focus on Change. We discuss how to adapt to change, the necessity of doing so and how habits define a leader.
 
If you'd like to read the range of Connectionsb2b magazines covering a multitude of business related topics, click 
here. 

Back to Basics Business Podcast 17

There are many reasons why a business may fail and in episode 17 we discuss the Top 3 and how to avoid them. In this episode we share our top tips for avoiding negative cash flow, discuss what you should consider when developing your strategic plans and why they are so important to success, and delve into the characteristics of strong leaders.

Back to Basics Business Podcast 16

In episode 16 we look at 3 key points to improve your sales and increase your profits starting with why it is essential that you know who your perfect customer is. We then discuss the 3 most important questions you need to answer to increase your chances of making a sale and finally talk about how to retain and scale customers.  

Back to Basics Business Podcast 15

In episode 15 we discuss How to navigate and build a business in challenging times. Using The Three C’s of Growing a Business, we discuss why Communication is now more important than ever before, how to ‘Connect’ properly with contacts and the two most important questions to ask. And finally ‘Collaboration’ and how it can be your shortcut to success.

Back to Basics Business Podcast 14

In episode 14 we cover ‘How to improve your self-image, be happier instantly and raise the morale of your workforce’. Using the classic text Psycho Cybernetics by Dr Maxwell Maltz we delve into what we can do as individuals to achieve greater contentment and enhanced success as we discuss the the importance of ‘self-image’, the sub-conscious mind & how mistakes don’t define you.

Back to Basics Business Podcast 13

How can I achieve my goals, stay focused and reduce stress & anxiety? In Episode 13 we look at the 25 Year Framework created by Dan Sullivan and explain the importance of beginning with the end in mind, focusing on working with reality and not theory and how ‘The 4 M’s’ will keep you on track and focused for the long haul so that you achieve your ambitions. 

Back to Basics Business Podcast 12

How do I grow my business and create an environment that allows my team to fulfil their potential? In episode 12 we provide the answers and look at why growth is not an automatic process and what you can do to ensure you grow daily and how to get the most out of any situation.

Back to Basics Business Podcast 11

In episode 11 we cover DISC Profiling. How would better understanding your colleagues and customers improve your business and your sales process? DISC Profiling helps you do just that. Find out the benefits of DISC in this latest episode as we share our top three tips and personal experience of this fascinating tool. 

Back to Basics Business Podcast 10

In episode 10 we cover Growth Plans and how to maximise your potential. Many people want the results that the destination brings, but few want the journey. Find out how highly successful business leaders differ from the average with this week’s episode – Entrepreneurs and Business Owners Are Great Learners. 

Back to Basics Business Podcast 9

In episode 9 we cover Time Management and how to make yourself more effective. It’s not about being busy, it’s about being effective and it all begins with you. Time is like money and how you spend it will determine whether you are rich or poor. Listen to Episode 9 and hear our top three tips for effective time management.



Back to Basics Business Podcast 8

In Episode 8 – we look at Turning Your Dreams into a Reality.  Many people have dreams, but very few have the blueprints in place to turn them into reality. Tune in and find out why you need to plan ahead to stay ahead, why your level of success really is determined by those your surround yourself with. 

Back to Basics Business Podcast 7

In Episode 7 – Is Fear Holding You and Your Business Back, we look at what fear is and how you can turn it into a powerful tool that works for you. Sharing our top tips, and experience we delve into the role the mind plays and why fear has more to do with what is going on inside than out. 



Back to Basics Business Podcast 6

In Episode 6 we cover How to Write an Effective Ad without big spend using the A.I.D.A Principle. This principle has bought in over £2M+ in profits for our law firm in just one area of law. It really works! We also discuss the importance of testing, measuring and adapting to see positive returns on your return on investment (ROI).

Back to Basics Business Podcast 5

In Episode 5 we cover How to Navigate a Recession Successfully. The UK is now officially in recession but don’t despair. In this latest episode we discuss 3 helpful tips to not only get you through this difficult time, but make sure your business thrives.

Back to Basics Business Podcast 4

In Episode 4 we talk about the importance of goal setting, the need for implementation and what good leadership looks like!

Back to Basics Business Podcast 3

In Episode 3 we dive into Scaling Through Crisis and discuss what exactly we mean by pivoting and agility, its importance for staying ‘on top’ and how you can implement it within your business and create buy in from your team.

Back to Basics Business Podcast 2

In Episode 2 we look at How to Get More from Your Customers and discuss why it begins with knowing your perfect customer and discovering their ‘afters’, plus the vital role emotion plays in marketing and how to turn your customers into raving fans that will promote your business for you. Plus, much, much more.

Back to Basics Business Podcast 1

In Episode 1 we look at Getting Back on Track after what has been a difficult time for many in business and share 3 tips which you can implement easily in your business right away at little to no cost.

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